.*.Action Plan.*.
Wednesday, 24 February 2010
Linked Production: Magazine Mock ups
Magazine Mock ups
Above is a mock up of a double page fashion spreed, which will be featured in our teen magazine. We have attempted to recreate a typical magazine fashion page, however we have decided to do a double page and create two looks: one for a casual day and one for a party night out. There are simple conventions of a magazine present such as: page numbers and the font colours are mainly pink and purple, as these colours generally associate to girls.
Above is a mock up of a double page fashion spreed, which will be featured in our teen magazine. We have attempted to recreate a typical magazine fashion page, however we have decided to do a double page and create two looks: one for a casual day and one for a party night out. There are simple conventions of a magazine present such as: page numbers and the font colours are mainly pink and purple, as these colours generally associate to girls.
Monday, 15 February 2010
Research into Genre and Similiar Texts...
Research into Genre and Similiar Texts...
...Teen Magazine genre...
Teen magazines are magazines aimed at younger teenage readers, usually young women. They usually consisted of gossip, news, fashion tips and interviews and may include posters, stickers, small samples of cosmetics or other products and inserts. In the United States, teen magazines were conceived of during the 1940s. In the United Kingdom, Fleetway's Honey (1960-1986) is regarded as having established the sector. Teen magazines are produced in many countries worldwide, and enjoy wide popularity in Australia, Latin America, Europe, and Asia. Seventeen Magazine started publication in the US in 1944 and was the first magazine devoted to the needs and likes of adolescents. While some teen magazines focus almost exclusively on music and film stars, others feature more extensive coverage of lifestyle issues and are virtually junior versions of magazines such as Cosmopolitan or Cleo. In many countries, teen magazines are aimed almost exclusively at teenage girls.
List of 3 texts that I will use for my investigation:
- Heat
- Star
- OKmagazine
Heat - The website is controlled by Bauer London, a company incorporated in England and Wales. The magazine is concentrated around the generation of celebrities, lifestyle and gossip. The magazine offers the best in entertainment and celebrity news every week, This magazine is one the best selling magazines in the UK. The magazine was first launched in 1999 as a general entertainment mag. and was expanding in the market as years went by due to the success of readers and sales.
Star – The magazine was founded by a male called Rupert Murdoch in 1974 as a competition to the tabloid. The magazine mainly focuses upon celebrity coverage and gossip. Star was a great success and was soon recognised and established. The magazine is updated weekly and was first produced in the United States. It is said that, “The magazine came out on top as the most-read magazine, book or blog in a survey of 11- to 14-year-olds” and is consumed by a significant amount of young teenage girls.
OKmagazine - the OK magazine is packed out with big celebrity stories, photographs and stars from the world of showbiz and entertainment. This magazine includes all sorts of features for its audience, such as; fashion, gossip, competitions, break up and make up etc. In 1974 the institution started as a small publishing company with limitless vision. In the 80’s a range of special magazines were launched and only a specific amount were sold in the 90’s. However, the celebrity publishing was a success and women were the main target for these sales and readings. The OK magazine made the magazine print industry stronger as there were celebrity connections from the magazines. the process of making decisions can be done very often, and this is due to having the advantage of short lines of communication. Also, due to the ownership, which includes reproduction and distribution, there was tight control and there was commmitment as well as stamina, which contributed to the investment until the title had reached a higher status and had become market leader.
The teenage magazine sector has been shrinking rapidly since 2005, and still faces significant threats from a number of sources. One of the main factors leading to what seems to be the imminent demise of the sector is the `Kids Getting Older Younger' (KGOY) phenomenon. Rather than reading magazines created especially for their age group, young teenagers are turning to women's lifestyle glossies and celebrity magazines aimed at older readers.
However, the biggest threat to the sector comes from other forms of entertainment — notably the Internet, but also television and radio. Teenagers are now able to access information about music and the other things that interest them almost instantly through the Internet, television and mobile telephones, and traditional teenage magazines struggle to compete with this.
Most magazines within the sector have responded by creating their own online presence, but circulation figures for the traditional magazines continue to decline.
...Circulation of Similar Texts...
The Brangelina twins have arrived, Madonna will enter her sixth decade tomorrow and we are in the midst of the latest series of Big Brother. But despite the glut of celebrity gossip, sales of celebrity magazines have hit the buffers.
Titles such as Heat!, Closer and Reveal saw their sales plunge, in the latest figures from the Audited Bureau of Circulation.
The success of gossip websites, the economic downturn and growing apathy towards Big Brother were responsible for the collapse, industry experts said.
Heat! magazine's sales fell under the half a million mark to 470,129 for the six-month period to the end of June – 11.8 per cent down on the previous six months, and a 15.8 per cent decline on the 558,365 copies it recorded one year ago. The rival celebrity title Reveal fared worst of all, losing just over a fifth of its circulation, down from 347,257 last year to 277,002. Closer magazine fell by 7.5 per cent on last year, while Love It! fell by 7.1 per cent.
Hello! bucked the trend, no doubt helped by winning the rights to show the first pictures of the new twins of the Hollywood A-listers Angelina Jolie and Brad Pitt, earlier this month. The title increased its cover price to £2.50 from its usual 50p for the special edition, which contained 17 pages of glossy images of Knox Leon and Vivienne Marcheline. Its circulation rose to 427,054 at the end of June, 8 per cent higher than the previous six-month period and 1.7 per cent up on a year ago.
OK! magazine's circulation was up by 9 per cent on last year at 607,048.
...Teen Magazine genre...
Teen magazines are magazines aimed at younger teenage readers, usually young women. They usually consisted of gossip, news, fashion tips and interviews and may include posters, stickers, small samples of cosmetics or other products and inserts. In the United States, teen magazines were conceived of during the 1940s. In the United Kingdom, Fleetway's Honey (1960-1986) is regarded as having established the sector. Teen magazines are produced in many countries worldwide, and enjoy wide popularity in Australia, Latin America, Europe, and Asia. Seventeen Magazine started publication in the US in 1944 and was the first magazine devoted to the needs and likes of adolescents. While some teen magazines focus almost exclusively on music and film stars, others feature more extensive coverage of lifestyle issues and are virtually junior versions of magazines such as Cosmopolitan or Cleo. In many countries, teen magazines are aimed almost exclusively at teenage girls.
List of 3 texts that I will use for my investigation:
- Heat
- Star
- OKmagazine
Heat - The website is controlled by Bauer London, a company incorporated in England and Wales. The magazine is concentrated around the generation of celebrities, lifestyle and gossip. The magazine offers the best in entertainment and celebrity news every week, This magazine is one the best selling magazines in the UK. The magazine was first launched in 1999 as a general entertainment mag. and was expanding in the market as years went by due to the success of readers and sales.
Star – The magazine was founded by a male called Rupert Murdoch in 1974 as a competition to the tabloid. The magazine mainly focuses upon celebrity coverage and gossip. Star was a great success and was soon recognised and established. The magazine is updated weekly and was first produced in the United States. It is said that, “The magazine came out on top as the most-read magazine, book or blog in a survey of 11- to 14-year-olds” and is consumed by a significant amount of young teenage girls.
OKmagazine - the OK magazine is packed out with big celebrity stories, photographs and stars from the world of showbiz and entertainment. This magazine includes all sorts of features for its audience, such as; fashion, gossip, competitions, break up and make up etc. In 1974 the institution started as a small publishing company with limitless vision. In the 80’s a range of special magazines were launched and only a specific amount were sold in the 90’s. However, the celebrity publishing was a success and women were the main target for these sales and readings. The OK magazine made the magazine print industry stronger as there were celebrity connections from the magazines. the process of making decisions can be done very often, and this is due to having the advantage of short lines of communication. Also, due to the ownership, which includes reproduction and distribution, there was tight control and there was commmitment as well as stamina, which contributed to the investment until the title had reached a higher status and had become market leader.
...Market Research Report....
The teenage magazine sector has been shrinking rapidly since 2005, and still faces significant threats from a number of sources. One of the main factors leading to what seems to be the imminent demise of the sector is the `Kids Getting Older Younger' (KGOY) phenomenon. Rather than reading magazines created especially for their age group, young teenagers are turning to women's lifestyle glossies and celebrity magazines aimed at older readers.
However, the biggest threat to the sector comes from other forms of entertainment — notably the Internet, but also television and radio. Teenagers are now able to access information about music and the other things that interest them almost instantly through the Internet, television and mobile telephones, and traditional teenage magazines struggle to compete with this.
Most magazines within the sector have responded by creating their own online presence, but circulation figures for the traditional magazines continue to decline.
...Circulation of Similar Texts...
The Brangelina twins have arrived, Madonna will enter her sixth decade tomorrow and we are in the midst of the latest series of Big Brother. But despite the glut of celebrity gossip, sales of celebrity magazines have hit the buffers.
Titles such as Heat!, Closer and Reveal saw their sales plunge, in the latest figures from the Audited Bureau of Circulation.
The success of gossip websites, the economic downturn and growing apathy towards Big Brother were responsible for the collapse, industry experts said.
Heat! magazine's sales fell under the half a million mark to 470,129 for the six-month period to the end of June – 11.8 per cent down on the previous six months, and a 15.8 per cent decline on the 558,365 copies it recorded one year ago. The rival celebrity title Reveal fared worst of all, losing just over a fifth of its circulation, down from 347,257 last year to 277,002. Closer magazine fell by 7.5 per cent on last year, while Love It! fell by 7.1 per cent.
Hello! bucked the trend, no doubt helped by winning the rights to show the first pictures of the new twins of the Hollywood A-listers Angelina Jolie and Brad Pitt, earlier this month. The title increased its cover price to £2.50 from its usual 50p for the special edition, which contained 17 pages of glossy images of Knox Leon and Vivienne Marcheline. Its circulation rose to 427,054 at the end of June, 8 per cent higher than the previous six-month period and 1.7 per cent up on a year ago.
OK! magazine's circulation was up by 9 per cent on last year at 607,048.
Production Presentation
...[Production Presentation]...
Presentation for pitch of linked production:
Research & Planning Pitch Final[1]
View more presentations from guestd8782f7.
Evaluation of "WWW" and "EBI" for presentation
Evaluation of "WWW" and "EBI" for Pitch: 4 Magazine articles plus a front cover
What Went Well?
Overall our presentation went quite well in terms of giving a clear over view of our idea by using a brainstorm to outline what our magazine will consist. Also, there was a range of media terminology used appropriate to our text such as, "tagline" and "price sensitive" and the institutional research was thorough and usefully applied to our production. Furthermore, there was some reference made to the audience theory of Uses and Gratification, where we distinguished how our audience will be able to identify with our product. Finally, our presentation slides were clear and well designed.
Even Better If...
Though, our presentation was significant and well structured it could be improved to make it even more effective. Some of the ways in which we could improve our presenatation and presenational skills is by having key words, rather than full sentences to trigger our main points. Also, revise key terms such as 'Masthead' so that our presentation covers a whole range of key media terminologies. Furthermore, we could have mentioned psychographics in deeper depth along with circulation fiugures for other leading publishers, such as; Closer, Heat, OK and Star.
What Went Well?
Overall our presentation went quite well in terms of giving a clear over view of our idea by using a brainstorm to outline what our magazine will consist. Also, there was a range of media terminology used appropriate to our text such as, "tagline" and "price sensitive" and the institutional research was thorough and usefully applied to our production. Furthermore, there was some reference made to the audience theory of Uses and Gratification, where we distinguished how our audience will be able to identify with our product. Finally, our presentation slides were clear and well designed.
Even Better If...
Though, our presentation was significant and well structured it could be improved to make it even more effective. Some of the ways in which we could improve our presenatation and presenational skills is by having key words, rather than full sentences to trigger our main points. Also, revise key terms such as 'Masthead' so that our presentation covers a whole range of key media terminologies. Furthermore, we could have mentioned psychographics in deeper depth along with circulation fiugures for other leading publishers, such as; Closer, Heat, OK and Star.
Thursday, 4 February 2010
Linked Production
...Linked Production...
What I intend to produce?
As a Linked Production to this investigation, my partner (Anika) and I will be creating a four page magazine article interviewing teenage girls on how the representations of celebrities influence them, which will also explore health issues. We will seek to do a number of interviews and surveys mainly targeted at girls of Greenford High School in order to see how far the representations of celebrities affect teenage girls with any relation to their health.
My initial idea for the linked production is...
To produce a four page article including a front cover of a magazine, following the codes and conventions of other magazines such as:Heat magazine also considered as the "Bible" of gossip magazines ,OK magazine and Star magazine.
The front cover is an important aspect of the magazine as it initially attracts the reader and is a taster of what can be seen within the contents of the magazine
Friday, 29 January 2010
"The Tomb Raider star's luscious lips and flawless skin..."
To what extent does the representation of celebrities affect teenage girls (looking particularly at shows such as "Britain's Next Top Model" and "Extreme Skinny Celebrities")?
"There is an almost universal preference for the skinny figure in representations of female fashion models”1. Magazines, TV adverts, films are all overwhelmed by emaciated celebrities "creating an image dominating culture with no real reference to the real world"2. Although the "skinny figure"3 is promoted by the media today imposing teenage girls to live up to the ideal thinness, this was not always the case. In the early twentieth century, the desired body image was that which reflected a feminine body with the ability to bear children. The 1940s and 1950s exemplified the curvaceous and voluptuous ideal through the female icons of the time, such as Marilyn Monroe, Jayne Mansfield and Jane Russell. However, the 1960s saw a shift and with the likes of fashion icon Twiggy, the ideals were replaced from 'voluptuous' to 'very thin'. The trend stayed consistent till today as the media has bombarded teenage girls with "photographs in magazines of perfectly toned, tanned, made-up, and airbrushed women that portray a difficult-to-attain — if not impossible — standard of beauty"4 making it the norm for all teenage girls.
"Celebrities act to fulfil our own dreams of autonomy and dreams of intimacy”5. We as the audience desire to be like our most admired celebrities, hence the reason why we try to match up to them forming an artificial relationship that we believe is true. We presumably like to think that we have some sort of relationship with our ideal celebrities. This explains why many teenage girls go to such extents to match up to their ideal celebrities as the relationship evokes the need to be like them. Even more, "The media portrayal and construction of celebrities shapes the way in which audience understand and make sense of the social world"6 .The audience perceive the social world to be constructed based upon the celebrities. The reason for this maybe that the media have plagued the audiences of celebrity culture, which makes the audience believe that this is the ideal or the norm. The mass media is an example of the hypodermic syringe that has the "power" to inject certain hegemonic ideologies through various different mediums into their audiences. This shows that the extent to which celebrities influence teenage girls is through the various mediums they utilise to receive information, which reflects these dominant ideologies of celebrity culture. For example, the TV program “Extreme skinny celebrities”, states that "65% of [females] have been on at least 5 diets…92% of you are unhappy with your body [and] celebrities being a source of pressure."7 This is an example of the Hypodermic syringe model as the dominating values of the celebrity culture of being thin are being absorbed by the teenage girls and as a result they are striving to achieve or at least match up to the celebrities. Another example of the hypodermic syringe model is were "Silk Cut is using the terminology 'super slim' to make the link between smoking their product and losing weight,"8 also "designer Jean Paul Gaultier …sending models down the catwalk in Paris with lit cigarettes."9 This is merely fuelling vulnerable teenage girls into adopting certain habits in order to obtain the ideal form. Jean Paul Gaultier, a famous designer, would have a heavy influence on teenage girls, as by using cigarettes as an accessory for his models, teenage girls would assume that smoking in the new trend, which they are quite likely to take on with the influence of the famous designer.
Most studies of the body image support the argument that “the celebrity is a voice above others, a voice that is channelled into the media systems as being legitimately significant”10. The stress is upon what the celebrities consider as important, this is because the people themselves are striving at anything related to celebrities giving significance only to things that have a celebrity encounter. Through this, we can examine the power celebrities’ posses, questioning the cultural forces behind our need to become endlessly implicated with the creation and collapse of celebrities. Magazines such as Heat, which are sub labelled as “The UK’s most famous celebrity brand”[1] feature sections such as celebrity news, through which the institution is able to encode information for the consumers to decode. They do not “simply reflect, they provide the symbols, images, ideas and frames that constitute power itself”11– the institution is able to “create some of the forms by which power operates”12. The symbols created by the institution stimulate power and regenerate dominant ideologies, which are then watered down into the consumers. For example, one edition of the Heat magazine captioned: “The return of the skinny celeb”. The caption encodes the cultural capital of celebrities, essentially evoking the dominant ideologies of being skinny, which is then diluted into the consumers, in this case teenage girls. As celebrities constitute power, they are able to form the basis of their beliefs and values through an organised system, which is then voiced in the magazine. This shapes the audiences’ thoughts as the celebrities have the power to inject their hegemonic ideologies through various different mediums such as Heat magazine, into their audiences - teenage girls and justify their control as "legitimately significant"13.
Some film studies scholars such as Richard Dyer have also argued that celebrities have a prominent influence over audiences, their "privileged position in the definition of social roles and types,"14 has influenced people’s expectations on how they or others should behave. Audiences are reluctant to see the real accomplishments of the celebrity and instead find pleasure in knowing their secrets revealed in gossip filled magazines. This again allows celebrities to take control as they are able to manipulate what is let out to the audiences giving form to their “artificial behaviour”15. Less stress is placed upon what their real accomplishments are or what they really are famous for. The actual value placed on celebrities is how much coverage they receive in the media - their visibility both on and off screen. This eventually leads to consumerism, where receiving more information about their personal lives and obtaining material goods advertised by them is seen as essential. For example, in 1960 when fashion model Twiggy set the trends of the “gaunt look”16, the influence lead to teenage girls “vomiting to control their weight.”17 In this sense, the celebrity is able to blur the authenticity of information released to the audiences and stimulate belief systems in their interest. Therefore, “The greatness of the celebrity is… in essence…the ideal representation of the triumph of the masses”18 as for some, the celebrity provides the language, which gives a voice to our desires and reflects the realities and reveries of fame.
Jackie Stacey, a cinematic theorist who takes the reverse view of Laura Mulvey’s male gaze (men gazing at women) and examines the female gaze where females gaze upon female celebrities. Stacey argues, “The distance between the spectator and her ideal produces a kind of longing which offers fantasies of transformed identities.”19 This helps us in understanding why many teenage girls are affected by celebrities, as female celebrities offer the ideal feminine appearance that teenage girls desire. For example, Girlguiding UK surveyed over one thousand girls about their attitudes and issues that affect them. The survey revealed that “body image, bullying and cosmetic surgery”20 ranked the highest in terms of the issues affecting them. Furthermore, the impact of “airbrushing”21 was brought to light as digitally manipulated images in celebrity magazines disguised the actual reality and swayed girls into pursuing “quick fix cosmetic surgery like the celebs.”22 The survey projects the attitudes of discontented girls who feel dejected by their appearance and their apprehension to acquire the ideal form. By having constant exposure to certain media texts such as celebrity magazines and TV programs may exacerbate the affects on teenage girls by distorting their view of the ideal image. However, these texts also give teenage girls a purpose of personal relationships and personal identity. Personal identity and relationship is achieved by indulging into celebrity magazines or TV programs, whereby the spectator is able to identify similarities and differences between them and their ideal. The differences allow the audience to dispel into a world of reveries where the possibility lies of their desires being fulfilled, “on the other hand, they value similarity for enabling them to recognize qualities they already have.”23
However, finding this personal identity and relationship with their ideal celebrities is what causes issues that affect the teenage girls as they yearn to acquire, or, allow themselves to be enthralled by celebrity texts such as, magazines. For example, the teen magazine Bliss, surveyed two thousand girls regarding their body image, which found that “68%...desire to acquire a “perfect” celebrity body”24. This accentuates the fact that the way in which celebrities are represented has a major affect on teenage girls. An example is the newspaper headlines shown in the “Extreme Skinny Celebrities” show, where the program consists of various different newspaper headlines such as "eat or you will die"25 and "Emaciated Lindsey Lohan collapses."26 Such headlines create what Cohen defines as a moral panic, as they generate hype about eating disorders amongst parents and the effect it will have on teenage girls who see them as role models, ultimately leading to a moral panic in society. The program also constitutes to Mary-Kate Olsen and her eating disorders as there are several shots taken where the focus is on her anorexic body. In one shot, the camera zooms into the photograph and imposes our attention to her skeletal figure. In addition to this, the shot of the headline "Olsen Anorexic" creates a moral panic as it threatens the health of teenage girls in our society taking in account that Mary-Kate Olsen is also a teenage girl herself.
To conclude, it is comprehendible that the extent to which the representations of celebrities affect teenage girls is huge as “being underweight is considered the norm”[2]. Through various different mediums such as celebrity magazines and TV programs that distort what is real and what is simply a reverie, the celebrities are able to inject their hegemonic values into the teenage girls. The indulgence or inability to resist to certain media texts that allow us to form a personal relationship with our ideals has taken away the reason to why we call them celebrities in the first place. Rather than appreciating their accomplishments, we grasp to be “styled or accessorized in the same way that famous people are.”27 Celebrities will always affect teenage girls, as teenage girls will always gaze upon them as individuals who possess what they plead with the ability to create a “giant stimulation of reality”28.
Word count 1806
Bibliography: Work Cited
Books:
Bennett, Petter and Slater, Jerry and Wall, Peter (2006): The Essential Introduction. Oxen: Routledge.
Cashmore, Ellis (2006): Celebrity/culture. Abingdon, Oxon: Routledge.
Evans, Jessica and Hesmondhalgh, David (2005): Understanding Media: Inside Celebrity. Berkshire, England: Open University Press.
Holmes, Su and Redmond, Sean (2006): Framing Celebrity. Ambingdon, Oxon: Routledge.
Laughey, Dan (2009): Media studies Theory and Approaches. Herts: Kamera Books.
Lewis, A. Lisa (1992): Adoring Audience- Fan Culture and Popular Media. London: Routledge.
Marshall, P. David (1997): Celebrity and Power: Fame in contemporary culture. Minneapolis, USA: university of Minnesota Press.
Soloman, Michael (2006) Principles of Marketing: AND Consumer Behaviour, a European Perspective. Upper Saddle River: Financial Times/ Prentice Hall.
Steven, Peter (2003): The No-Nonsense Guide to Global Media. Oxford: New Internationalist Publications Ltd.
Wall, Peter (2007): Media Studies for AQA GCSE. Hammersmith, London: Harper Collins Publishers.
Internet:
http://www.associatedcontent.com/article/20629/richard_dyers_theory_of_movie_stars.html?cat=4
http://www.frankwbaker.com/kids_media_celebrity.htm
http://www.greatmagazines.co.uk/women/heat-magazine.html
http://www.guardian.co.uk/lifeandstyle/2009/nov/03/girls-attitudes-body-image-dieting-guiding
http://www.guardian.co.uk/media/2005/jan/05/pressandpublishing.medicineandhealth
http://www.independent.co.uk/life-style/health-and-families/health-news/tobacco-firms-target-teenage-girls-with-super-slim-products-cigarettes-966237.html
http://www.independent.co.uk/life-style/health-and-families/health-news/doctors-demand-action-on-anorexia-websites-1789424.html
http://www.oah.org/pubs/magazine/communication/henderson.html
http://www.oah.org/pubs/magazine/communication/henderson.html
Moving image text:
http://www.livingtv.co.uk/video/celebrity/extreme-skinny-celebs-2-ep1.php
Work Consulted
Books:
Abrams, Nathan and Bell, Ian and Udris,Jan (2001): Studying Film, New York.
Bernink, Mieke and Cook, Pam (1999): The Cinema Book, 2nd edition. London: British Film Institute.
Creeber, Glen (2004): Fifty Key Television Programmes. London: Hodder Headline group.
Creeber, Glen and Millier, Tom (2008): The Television Genre Book. London: British Film Institute.
Internet:
http://books.google.com/books?id=MFqa52fC8qUC&pg=PA157&dq=celebrity+influences+on+teenage+girls&ie=ISO-8859-1&output=html
http://dspace.library.uvic.ca:8080/dspace/handle/1828/927
http://openlearn.open.ac.uk/mod/resource/view.php?id=228557&direct=1
http://smu.edu/ecenter/discourse/Teens.htm
http://www.abc.net.au/news/stories/2007/07/20/1984080.htm
http://www.aber.ac.uk/media/Students/sid9901.html
http://www.allacademic.com/meta/p_mla_apa_research_citation/2/3/1/0/3/p231036_index.html
http://www.associatedcontent.com/article/179765/how_celebrities_influence_teenagers.html
http://www.dailymail.co.uk/femail/article-1196636/Lipstick-lesbians-How-kiss-sparked-teenage-trend-disturb-parent.html
http://www.guardian.co.uk/lifeandstyle/2010/jan/03/fashion-models-charity-work
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6WB2-4V88FJ7-2&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=1138697377&_rerunOrigin=google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=0615656ce4a390a86ec4046ccbce7109
http://www.sundaystandard.info/news/news_item.php?NewsID=6398&GroupID=2
http://www.telegraph.co.uk/news/uknews/6012322/Teenagers-most-influenced-by-celebrities.html
1 Laughey, D (2009).
2 http://www.oah.org/pubs/magazine/communication/henderson.html
3 Laughey, D (2009).
4 http://www.frankwbaker.com/kids_media_celebrity.htm
5 Lewis, L (1992).P.17.
6 Evans, J and Hesmondhalgh, D (2005).P.14.
7 http://www.livingtv.co.uk/video/celebrity/extreme-skinny-celebs-2-ep1.php
8 http://www.independent.co.uk/life-style/health-and-families/health-news/tobacco-firms-target-teenage-girls-with-super-slim-products-cigarettes-966237.html)
9 Ibid
10 Marshall,D (1997). Preface.P.10.
11 http://www.greatmagazines.co.uk/women/heat-magazine.html
12 Ibid
13 Marshall, D (1997). Preface. P.10.
14 http://www.associatedcontent.com/article/20629/richard_dyers_theory_of_movie_stars.html?cat=4
15 Gamson, J (1994). P.177.
16 Napoleon, A (2003). P.26.
17 Ibid
18 Marshall, D(1997)
19 Stacey, J (1994). P. 152.
20 http://www.guardian.co.uk/lifeandstyle/2009/nov/03/girls-attitudes-body-image-dieting-guiding
21 Ibid
22 Ibid
23 http://www.guardian.co.uk/media/2005/jan/05/pressandpublishing.medicineandhealth
24 http://www.livingtv.co.uk/video/celebrity/extreme-skinny-celebs-2-ep1.php
25 Ibid
26 http://www.independent.co.uk/life-style/health-and-families/health-news/doctors-demand-action-on-anorexia-websites-1789424.html
27 Holmes, Su and Redmond, Sean (2006)
28 (http://www.oah.org/pubs/magazine/communication/henderson.html)
To what extent does the representation of celebrities affect teenage girls (looking particularly at shows such as "Britain's Next Top Model" and "Extreme Skinny Celebrities")?
"There is an almost universal preference for the skinny figure in representations of female fashion models”1. Magazines, TV adverts, films are all overwhelmed by emaciated celebrities "creating an image dominating culture with no real reference to the real world"2. Although the "skinny figure"3 is promoted by the media today imposing teenage girls to live up to the ideal thinness, this was not always the case. In the early twentieth century, the desired body image was that which reflected a feminine body with the ability to bear children. The 1940s and 1950s exemplified the curvaceous and voluptuous ideal through the female icons of the time, such as Marilyn Monroe, Jayne Mansfield and Jane Russell. However, the 1960s saw a shift and with the likes of fashion icon Twiggy, the ideals were replaced from 'voluptuous' to 'very thin'. The trend stayed consistent till today as the media has bombarded teenage girls with "photographs in magazines of perfectly toned, tanned, made-up, and airbrushed women that portray a difficult-to-attain — if not impossible — standard of beauty"4 making it the norm for all teenage girls.
"Celebrities act to fulfil our own dreams of autonomy and dreams of intimacy”5. We as the audience desire to be like our most admired celebrities, hence the reason why we try to match up to them forming an artificial relationship that we believe is true. We presumably like to think that we have some sort of relationship with our ideal celebrities. This explains why many teenage girls go to such extents to match up to their ideal celebrities as the relationship evokes the need to be like them. Even more, "The media portrayal and construction of celebrities shapes the way in which audience understand and make sense of the social world"6 .The audience perceive the social world to be constructed based upon the celebrities. The reason for this maybe that the media have plagued the audiences of celebrity culture, which makes the audience believe that this is the ideal or the norm. The mass media is an example of the hypodermic syringe that has the "power" to inject certain hegemonic ideologies through various different mediums into their audiences. This shows that the extent to which celebrities influence teenage girls is through the various mediums they utilise to receive information, which reflects these dominant ideologies of celebrity culture. For example, the TV program “Extreme skinny celebrities”, states that "65% of [females] have been on at least 5 diets…92% of you are unhappy with your body [and] celebrities being a source of pressure."7 This is an example of the Hypodermic syringe model as the dominating values of the celebrity culture of being thin are being absorbed by the teenage girls and as a result they are striving to achieve or at least match up to the celebrities. Another example of the hypodermic syringe model is were "Silk Cut is using the terminology 'super slim' to make the link between smoking their product and losing weight,"8 also "designer Jean Paul Gaultier …sending models down the catwalk in Paris with lit cigarettes."9 This is merely fuelling vulnerable teenage girls into adopting certain habits in order to obtain the ideal form. Jean Paul Gaultier, a famous designer, would have a heavy influence on teenage girls, as by using cigarettes as an accessory for his models, teenage girls would assume that smoking in the new trend, which they are quite likely to take on with the influence of the famous designer.
Most studies of the body image support the argument that “the celebrity is a voice above others, a voice that is channelled into the media systems as being legitimately significant”10. The stress is upon what the celebrities consider as important, this is because the people themselves are striving at anything related to celebrities giving significance only to things that have a celebrity encounter. Through this, we can examine the power celebrities’ posses, questioning the cultural forces behind our need to become endlessly implicated with the creation and collapse of celebrities. Magazines such as Heat, which are sub labelled as “The UK’s most famous celebrity brand”[1] feature sections such as celebrity news, through which the institution is able to encode information for the consumers to decode. They do not “simply reflect, they provide the symbols, images, ideas and frames that constitute power itself”11– the institution is able to “create some of the forms by which power operates”12. The symbols created by the institution stimulate power and regenerate dominant ideologies, which are then watered down into the consumers. For example, one edition of the Heat magazine captioned: “The return of the skinny celeb”. The caption encodes the cultural capital of celebrities, essentially evoking the dominant ideologies of being skinny, which is then diluted into the consumers, in this case teenage girls. As celebrities constitute power, they are able to form the basis of their beliefs and values through an organised system, which is then voiced in the magazine. This shapes the audiences’ thoughts as the celebrities have the power to inject their hegemonic ideologies through various different mediums such as Heat magazine, into their audiences - teenage girls and justify their control as "legitimately significant"13.
Some film studies scholars such as Richard Dyer have also argued that celebrities have a prominent influence over audiences, their "privileged position in the definition of social roles and types,"14 has influenced people’s expectations on how they or others should behave. Audiences are reluctant to see the real accomplishments of the celebrity and instead find pleasure in knowing their secrets revealed in gossip filled magazines. This again allows celebrities to take control as they are able to manipulate what is let out to the audiences giving form to their “artificial behaviour”15. Less stress is placed upon what their real accomplishments are or what they really are famous for. The actual value placed on celebrities is how much coverage they receive in the media - their visibility both on and off screen. This eventually leads to consumerism, where receiving more information about their personal lives and obtaining material goods advertised by them is seen as essential. For example, in 1960 when fashion model Twiggy set the trends of the “gaunt look”16, the influence lead to teenage girls “vomiting to control their weight.”17 In this sense, the celebrity is able to blur the authenticity of information released to the audiences and stimulate belief systems in their interest. Therefore, “The greatness of the celebrity is… in essence…the ideal representation of the triumph of the masses”18 as for some, the celebrity provides the language, which gives a voice to our desires and reflects the realities and reveries of fame.
Jackie Stacey, a cinematic theorist who takes the reverse view of Laura Mulvey’s male gaze (men gazing at women) and examines the female gaze where females gaze upon female celebrities. Stacey argues, “The distance between the spectator and her ideal produces a kind of longing which offers fantasies of transformed identities.”19 This helps us in understanding why many teenage girls are affected by celebrities, as female celebrities offer the ideal feminine appearance that teenage girls desire. For example, Girlguiding UK surveyed over one thousand girls about their attitudes and issues that affect them. The survey revealed that “body image, bullying and cosmetic surgery”20 ranked the highest in terms of the issues affecting them. Furthermore, the impact of “airbrushing”21 was brought to light as digitally manipulated images in celebrity magazines disguised the actual reality and swayed girls into pursuing “quick fix cosmetic surgery like the celebs.”22 The survey projects the attitudes of discontented girls who feel dejected by their appearance and their apprehension to acquire the ideal form. By having constant exposure to certain media texts such as celebrity magazines and TV programs may exacerbate the affects on teenage girls by distorting their view of the ideal image. However, these texts also give teenage girls a purpose of personal relationships and personal identity. Personal identity and relationship is achieved by indulging into celebrity magazines or TV programs, whereby the spectator is able to identify similarities and differences between them and their ideal. The differences allow the audience to dispel into a world of reveries where the possibility lies of their desires being fulfilled, “on the other hand, they value similarity for enabling them to recognize qualities they already have.”23
However, finding this personal identity and relationship with their ideal celebrities is what causes issues that affect the teenage girls as they yearn to acquire, or, allow themselves to be enthralled by celebrity texts such as, magazines. For example, the teen magazine Bliss, surveyed two thousand girls regarding their body image, which found that “68%...desire to acquire a “perfect” celebrity body”24. This accentuates the fact that the way in which celebrities are represented has a major affect on teenage girls. An example is the newspaper headlines shown in the “Extreme Skinny Celebrities” show, where the program consists of various different newspaper headlines such as "eat or you will die"25 and "Emaciated Lindsey Lohan collapses."26 Such headlines create what Cohen defines as a moral panic, as they generate hype about eating disorders amongst parents and the effect it will have on teenage girls who see them as role models, ultimately leading to a moral panic in society. The program also constitutes to Mary-Kate Olsen and her eating disorders as there are several shots taken where the focus is on her anorexic body. In one shot, the camera zooms into the photograph and imposes our attention to her skeletal figure. In addition to this, the shot of the headline "Olsen Anorexic" creates a moral panic as it threatens the health of teenage girls in our society taking in account that Mary-Kate Olsen is also a teenage girl herself.
To conclude, it is comprehendible that the extent to which the representations of celebrities affect teenage girls is huge as “being underweight is considered the norm”[2]. Through various different mediums such as celebrity magazines and TV programs that distort what is real and what is simply a reverie, the celebrities are able to inject their hegemonic values into the teenage girls. The indulgence or inability to resist to certain media texts that allow us to form a personal relationship with our ideals has taken away the reason to why we call them celebrities in the first place. Rather than appreciating their accomplishments, we grasp to be “styled or accessorized in the same way that famous people are.”27 Celebrities will always affect teenage girls, as teenage girls will always gaze upon them as individuals who possess what they plead with the ability to create a “giant stimulation of reality”28.
Word count 1806
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Bennett, Petter and Slater, Jerry and Wall, Peter (2006): The Essential Introduction. Oxen: Routledge.
Cashmore, Ellis (2006): Celebrity/culture. Abingdon, Oxon: Routledge.
Evans, Jessica and Hesmondhalgh, David (2005): Understanding Media: Inside Celebrity. Berkshire, England: Open University Press.
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Laughey, Dan (2009): Media studies Theory and Approaches. Herts: Kamera Books.
Lewis, A. Lisa (1992): Adoring Audience- Fan Culture and Popular Media. London: Routledge.
Marshall, P. David (1997): Celebrity and Power: Fame in contemporary culture. Minneapolis, USA: university of Minnesota Press.
Soloman, Michael (2006) Principles of Marketing: AND Consumer Behaviour, a European Perspective. Upper Saddle River: Financial Times/ Prentice Hall.
Steven, Peter (2003): The No-Nonsense Guide to Global Media. Oxford: New Internationalist Publications Ltd.
Wall, Peter (2007): Media Studies for AQA GCSE. Hammersmith, London: Harper Collins Publishers.
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http://www.associatedcontent.com/article/20629/richard_dyers_theory_of_movie_stars.html?cat=4
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http://www.guardian.co.uk/lifeandstyle/2009/nov/03/girls-attitudes-body-image-dieting-guiding
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http://www.oah.org/pubs/magazine/communication/henderson.html
http://www.oah.org/pubs/magazine/communication/henderson.html
Moving image text:
http://www.livingtv.co.uk/video/celebrity/extreme-skinny-celebs-2-ep1.php
Work Consulted
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Abrams, Nathan and Bell, Ian and Udris,Jan (2001): Studying Film, New York.
Bernink, Mieke and Cook, Pam (1999): The Cinema Book, 2nd edition. London: British Film Institute.
Creeber, Glen (2004): Fifty Key Television Programmes. London: Hodder Headline group.
Creeber, Glen and Millier, Tom (2008): The Television Genre Book. London: British Film Institute.
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http://www.dailymail.co.uk/femail/article-1196636/Lipstick-lesbians-How-kiss-sparked-teenage-trend-disturb-parent.html
http://www.guardian.co.uk/lifeandstyle/2010/jan/03/fashion-models-charity-work
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6WB2-4V88FJ7-2&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=1138697377&_rerunOrigin=google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=0615656ce4a390a86ec4046ccbce7109
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1 Laughey, D (2009).
2 http://www.oah.org/pubs/magazine/communication/henderson.html
3 Laughey, D (2009).
4 http://www.frankwbaker.com/kids_media_celebrity.htm
5 Lewis, L (1992).P.17.
6 Evans, J and Hesmondhalgh, D (2005).P.14.
7 http://www.livingtv.co.uk/video/celebrity/extreme-skinny-celebs-2-ep1.php
8 http://www.independent.co.uk/life-style/health-and-families/health-news/tobacco-firms-target-teenage-girls-with-super-slim-products-cigarettes-966237.html)
9 Ibid
10 Marshall,D (1997). Preface.P.10.
11 http://www.greatmagazines.co.uk/women/heat-magazine.html
12 Ibid
13 Marshall, D (1997). Preface. P.10.
14 http://www.associatedcontent.com/article/20629/richard_dyers_theory_of_movie_stars.html?cat=4
15 Gamson, J (1994). P.177.
16 Napoleon, A (2003). P.26.
17 Ibid
18 Marshall, D(1997)
19 Stacey, J (1994). P. 152.
20 http://www.guardian.co.uk/lifeandstyle/2009/nov/03/girls-attitudes-body-image-dieting-guiding
21 Ibid
22 Ibid
23 http://www.guardian.co.uk/media/2005/jan/05/pressandpublishing.medicineandhealth
24 http://www.livingtv.co.uk/video/celebrity/extreme-skinny-celebs-2-ep1.php
25 Ibid
26 http://www.independent.co.uk/life-style/health-and-families/health-news/doctors-demand-action-on-anorexia-websites-1789424.html
27 Holmes, Su and Redmond, Sean (2006)
28 (http://www.oah.org/pubs/magazine/communication/henderson.html)
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