[Critical Investigation and linked production homework]

[•][•][•]Critical Investigation and linked production homework[•][•][•]


[•] Task: Select one critical production and linked production from the post it notes given to you during the lesson and rewrite the ideas in as much detail as you can. Select 5 keywords from the glossary which are relevant to the titles and explain how each word links in to the chosen titles.


Critical investigation title ► Looking at female representations in American Hip-hop music videos.
Linked Production title ► Creating a magazine article on a new album releasing with images of females and there stereotypical representation within the text.

[•] 5 Key words relating to Case study:

Binary Opposition: Binary opposition a term used by Claude Levi-Strauss that describes a pair of theoretical opposites. Binary oppostitions show that a narrative is structured around oppositional elements of human culture. For example: Good 'vs' Bad, Dark 'vs' Light, Feminie 'vs' Masculine, Old 'vs' new, etc.

Male Gaze: This is the term used by Laura Mulvey in her essay 'Visual Pleasures and Narrative Cinema' (1975), saying that sexism exists not only in the content of a text, but may also exist in how the text is presented. Theorists note the degree to which people gaze at women in advertisements that "sexualizes" a woman's body even when the woman's body is unrelated to the advertised product.

Sexism: Is the term a term coined in the mid-20th century used to describe the representations that discriminate on the basis of sex, especially against women, which is seen to derive from and sustain patriachy.

Patriarchy: Patriarchy refers to the role of men in society more generally where men take primary responsibility over the welfare of the community as a whole. This authority often includes acting as the dominant figures in social, economic, and political procedures. In simplier terms patriarchy describes male dominance in society.

Representation: a process whereby the media construct versions of individuals or groups in images, words or sounds in media text to an audience. Representations follow a paradigm in that they follow a framework of values and beliefs, which lead to steroetyping individuals or collectives with regards to their gender, social class, ethicity, etc.